Surgeons send ‘tweets’ from operating room (Video)
Surgeons send ‘tweets’ from operating room (Video) It’s 7 a.m. at Henry Ford Hospital, and surgeons are preparing to remove a cancerous tumor from a man’s kidney. It’s potentially a risky surgery, but...
View ArticleDoctors Who Use Twitter
Doctors Who Use Twitter A survey released today by the Pew Internet and American Life Project reports that 61 percent of Americans go online for health information, and the majority of them have turned...
View ArticleDoctors Who Blog & Use Social Media
Doctors Who Use Social Media This page contains PHYSICIAN and/or PHYSICIAN GROUP blogs, Twitter pages and/or Facebook pages that meet ALL three of these criteria: * blogs are authored by qualified and...
View ArticleDoctors Told: Procede with Extreme Caution on Social Media
The American College of Physicians (ACP) and the Federation of State Medical Boards (FSMB) issued a policy paper called “Online Medical Professionalism: Patient and Public Relationships” published on...
View Article6 facts about doctors using social media platforms
Today, more doctors use two or more social media platforms for personal use, compared with social sites used for professional purposes. Almost 90 percent of physicians use at least one site for...
View Article“Singing Doctor” changing health care with social media
Dr. Tapas Mukherjee, a respiratory registrar at Glenfield Hospital, turned to social media to raise awareness about new asthma guidelines — and it worked. Nick Dietz reports on the “singing doctor.”...
View ArticleLocal Search for Doctors: 4 New Changes to Google Maps that Affect Your Practice
Say goodbye to Google Maps as you know it and hello to a new and improved way current and prospective patients search for physicians. Medical and Healthcare Marketers need to be aware of a few things...
View Article5 Steps for Creating Your First Content Strategy
5 Steps for Creating Your First Content Strategy Do your current and future patients know exactly how you help them? If someone new visits your website, is it clear what type of physician you are?...
View ArticlePhysicians are ignoring social media at their own peril
Sue Ter Maat (@Sue_TerMatt) of American Medical News (published by the American Medical Association) reports that physicians who forgo social media risk falling behind their patients’ growing demands...
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Google Plus Cover Size: New Image Dimensions
It looks like Google Plus has once again updated and changed the layout of the Google Plus page. In particular, the Google Plus Cover Size. The old awkward layout, where the cover image either...
View ArticleTop 10 reasons EVERY Doctor needs Click-to-Call
Every month, the “Click-To-Call” is used by millions of visitors on mobile websites. It’s no surprise then that a large percentage of those clicks are being made by current and prospective patients...
View ArticleNew eBook – 8 Essential Elements of an Effective Medical Website Design
Ever wonder what separates a medical website design from other industry website designs? Are there certain features and functions that a doctor’s office website should always have, or at least think...
View ArticleFool-Proof Your Website Against the Future
Everyone wants to build a website that will stand the test of time, but with new technology sweeping the market by the day, this can be a tricky feat. If you want a site that can grow alongside your...
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The Need for Responsive Medical Webdesigns
Responsive & Retina Ready Webdesign Each physician website needs to adapt to the device of each unique visitor, whether desktop, smartphone, or tablet. A responsive website dynamically re-sizes...
View ArticleTop 7 Current Medical Marketing Trends & Techniques
Medical marketing is an industry that’s constantly growing and changing. Staying on top of what’s effective will help your doctor’s office or health care organization successfully market itself with...
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The 59 Second Rule: Don’t Give Users a Reason to Leave Your Website
Your website represents who you are and what you offer. How long do visitors stay on your website before clicking away? According to the Nielsen Norman Group, most users stick around less than 59...
View Article7EVEN Elements that your Medical Homepage MUST Have
IMPORTANT NOTE: I often speak in terms of a “business” website. Since most physician offices and their websites are designed to attract and bring in prospective patients, as well as nurture the...
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How Responsive Website Design Works and Why it Matters for Physicians [...
How Responsive Website Design Works and Why it Matters for Physicians It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of...
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27 things to keep in mind before you develop a medical website [ infographic ]
27 things to keep in mind before you develop a medical website [ infographic ] This infographic shows the basic things to note before someone or a company develops your medical website. We have...
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Why market your medical practice online ? [ infographic ]
Why market your medical practice online ? [ infographic ] 72% of internet users say they looked online for health information within the past year. This is based on a September 2012 survey by the Pew...
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